A small, quiet
club for the
people who make
the work.
Six ideas the studio is built on.
Small by design
We cap intake every quarter so the inside stays a room, not a feed.
Sponsored, not bought
Every new brand and creator is referred by someone already inside.
Quiet by default
Briefs, rosters and deliveries are never published, indexed or shared.
Long arcs
We build for the second and third campaign with the same creator.
Editorial pace
Four cover stories a year, not four hundred posts a month.
EU-only stack
Member data lives on Hetzner Frankfurt. Nothing leaves the region.
Four people answer the door.
Twelve years inside DTC studios. Started the Slack that became the club.
Reads every intake. Decides who gets sponsored, who waits and who doesn't fit.
Pairs briefs with creators. Has personally shipped 1,400+ matches.
Keeps the room quiet. Runs the security review every quarter.
From a Slack to issue 014.
- 2021A closed Slack channel
Three DTC founders, four creators, one Notion. Nothing more.
- 2022First sponsored intake
Twelve members joined by referral. The first match desk shift was a single Saturday.
- 2023The members' area opens
We retire the Notion. Briefs and deliveries move behind a gate.
- 2024Quarterly cadence
We move from rolling to four fixed intakes a year. Wait list overflows by 4×.
- 2025EU-only stack
Migrate everything to Hetzner Frankfurt. ISO 27001 readiness begins.
- 2026Issue 014
240 active members, 42 creators on the roster, ~1,820 deliveries shipped.